Meet the everyday cleanse your hair has been missing: the GE Beauty Shampoo Sem Sulfato is a sulfate-free, low-poo shampoo from one of Brazil's most loved modern hair-care brands. It purifies the scalp and lengths without stripping them, so hair feels genuinely clean, light, and naturally shiny wash after wash.

Powered by Amazonian murumuru butter and panthenol (pro-vitamin B5), this gentle formula respects your scalp's natural balance while controlling excess oil. Free from aggressive sulfates, it helps prevent dryness and the heavy, build-up feeling that ordinary shampoos can leave behind — making it a perfect first step for curly, wavy, and low-poo routines.

Key Benefits

• Sulfate-free & low-poo friendly: deep yet gentle cleansing that won't strip the hair.
• Murumuru butter: Amazonian nourishment for soft, manageable hair and a creamy lather.
• Panthenol (B5): hydrates and adds healthy-looking shine while reducing split ends.
• Balanced scalp: controls excess oil and keeps hair fresh-feeling for longer.
• Clean & vegan: cruelty-free formula in recyclable packaging.

How to use: Apply to wet hair, massage gently into the scalp and lengths, then rinse thoroughly. Follow with the GE Beauty Máscara Condicionadora for extra softness. Suitable for everyday use.

Ingredients (highlights)

Aqua, Sodium Astrocaryum Murumuruate (murumuru butter cleanser), Panthenol, and a sunflower, avocado and crambe oil blend (Sensoveil) for shine and slip, with a xylitol-based Hebeatol preservative system.

Usage note: For external use only. Avoid direct contact with the eyes; if contact occurs, rinse with water. Keep out of reach of children.

In Brazil, washing your hair is a small daily ritual of self-care rather than a chore — and this gentle low-poo cleanse brings that fresh, light Brazilian feeling to your routine.

Build your full wash-day routine in our Hair Care collection and give every strand the clean, balanced start it deserves.

Bring home the gentle Brazilian cleanse of GE Beauty Shampoo Sem Sulfato — add it to your cart today.

FAQ

Does this shampoo really contain no sulfates?

Correct — it's a sulfate-free, low-poo formula that cleanses gently without harsh detergents, so it's ideal for curly, wavy, and chemically treated hair.

Is this an authentic GE Beauty product from Brazil?

Yes. Every bottle is 100% authentic, sourced directly in Brazil and shipped worldwide.

Can I use it every day?

Yes. The mild formula is gentle enough for frequent use and helps keep the scalp balanced and hair light.

Which hair types is it best for?

All hair types, and especially curly, wavy, and low-poo routines that need a gentle, non-stripping cleanse.

Do you ship worldwide, and what is your return policy?

Yes, we ship worldwide with tracking. Please see our store policies for full shipping and return details.